Conceived as a final graduation project, You Are Pixel is a conceptual art installation exploring surveillance, control, and the loss of individuality in the digital age. Merging philosophy, technology, and political critique, the piece reimagines the viewer as both subject and agent within a dynamic, interactive system. Though never physically built, its research and proposal challenge the boundaries between art, code, and control.

Bergerson Jewels’ Euphoria campaign unveils their stunning, fan-inspired collection with a narrative of transformation and vibrant self-expression. This seasonal campaign featured the design of a meticulously crafted catalog and its showcase within their exclusive bi-annual magazine. A beautifully produced social media film, co-created with a shared creative vision, brought the collection to life, capturing the interplay of motion, brilliance, and elegance. Rooted in Bergerson’s dedication to luxury and innovation, Euphoria invites its audience to embrace the dazzling beauty of a new journey.

You Are Pixel is a conceptual installation that investigates the tension between individuality and control in contemporary society. Inspired by the aesthetics of surveillance and the architecture of power, the project transforms the viewer into a pixel—a small, trackable unit in a much larger system.

The work exists as a speculative proposal that breaks traditional academic form: it is square in shape (echoing the pixel itself), has no numbered pages, and subverts standard formatting as an act of quiet rebellion.

Bergerson Jewels’ Euphoria campaign unveils their stunning, fan-inspired collection with a narrative of transformation and vibrant self-expression. This seasonal campaign featured the design of a meticulously crafted catalog and its showcase within their exclusive bi-annual magazine. A beautifully produced social media film, co-created with a shared creative vision, brought the collection to life, capturing the interplay of motion, brilliance, and elegance. Rooted in Bergerson’s dedication to luxury and innovation, Euphoria invites its audience to embrace the dazzling beauty of a new journey.

Drawing from the philosophies of Foucault, Deleuze, and Muntadas, the project explores the mechanisms of control in digital and physical spaces. Each viewer becomes both subject and agent of interaction. As they move through the space, sensors detect their presence and activate "pixels"—mechanical modules that shift and react in real-time, creating waves of motion that reflect the social body's responsiveness to surveillance.

This is a work about systems—discipline, visibility, and coercion—and the ghost-like presence of control embedded in everything from social norms to invisible data collection. The observer doesn’t just experience the installation; they complete it.

Bergerson Jewels’ Euphoria campaign unveils their stunning, fan-inspired collection with a narrative of transformation and vibrant self-expression. This seasonal campaign featured the design of a meticulously crafted catalog and its showcase within their exclusive bi-annual magazine. A beautifully produced social media film, co-created with a shared creative vision, brought the collection to life, capturing the interplay of motion, brilliance, and elegance. Rooted in Bergerson’s dedication to luxury and innovation, Euphoria invites its audience to embrace the dazzling beauty of a new journey.

Although never realized physically, You Are Pixel was developed in collaboration with engineers and technology researchers. It involved deep research into Human-Computer Interaction (HCI), sensor systems (TOF), microcontrollers (Raspberry Pi), and mechanical actuation (servo motors).

The proposed final form: an immersive, responsive, circular room filled with kinetic "pixels" that shift based on presence—each movement a reminder of constant observation.

Bergerson Jewels’ Euphoria campaign unveils their stunning, fan-inspired collection with a narrative of transformation and vibrant self-expression. This seasonal campaign featured the design of a meticulously crafted catalog and its showcase within their exclusive bi-annual magazine. A beautifully produced social media film, co-created with a shared creative vision, brought the collection to life, capturing the interplay of motion, brilliance, and elegance. Rooted in Bergerson’s dedication to luxury and innovation, Euphoria invites its audience to embrace the dazzling beauty of a new journey.

In a world increasingly mediated by invisible systems, You Are Pixel foregrounds the question: how much of ourselves are we willing to give away? This project reframes the viewer’s body as data—measurable, trackable, and reactive—mirroring a society that rewards visibility while quietly erasing individuality.

Bergerson Jewels’ Euphoria campaign unveils their stunning, fan-inspired collection with a narrative of transformation and vibrant self-expression. This seasonal campaign featured the design of a meticulously crafted catalog and its showcase within their exclusive bi-annual magazine. A beautifully produced social media film, co-created with a shared creative vision, brought the collection to life, capturing the interplay of motion, brilliance, and elegance. Rooted in Bergerson’s dedication to luxury and innovation, Euphoria invites its audience to embrace the dazzling beauty of a new journey.

You Are Pixel remains an open blueprint—ready to be activated by future technological or institutional support. Its conceptual core allows it to live in multiple formats: as critical theory, as speculative design, or as a large-scale interactive installation. It offers opportunities for interdisciplinary collaboration and remains deeply relevant in an age of algorithmic control, social media surveillance, and digital identity.

Bergerson Jewels’ Euphoria campaign unveils their stunning, fan-inspired collection with a narrative of transformation and vibrant self-expression. This seasonal campaign featured the design of a meticulously crafted catalog and its showcase within their exclusive bi-annual magazine. A beautifully produced social media film, co-created with a shared creative vision, brought the collection to life, capturing the interplay of motion, brilliance, and elegance. Rooted in Bergerson’s dedication to luxury and innovation, Euphoria invites its audience to embrace the dazzling beauty of a new journey.