Over 300 trucks had been sold before the launch of Volvo Trucks’ semi-automatic F and VM 2025 models, even though there were no major improvements or updates to these new versions. This remarkable feat highlights the unwavering trust customers have in the brand—a trust so strong that they purchased the trucks sight unseen.

Building on this extraordinary loyalty, De Olhos Fechados was an activation concept designed to transform this confidence into a bold brand experience. The idea invited loyal Volvo customers to embark on a blind test drive, experiencing the trucks in complete darkness. Without the ability to see, participants relied solely on their senses to feel the reliability and consistency that only Volvo could deliver.

Although the project did not come to fruition, it is featured in my portfolio as a reflection of the extensive work involved. From concept development to crafting visuals using generative AI, every detail was meticulously designed to bring this innovative idea to life.

Designed for the launch of Volvo Trucks’ semi-automatic F and VM 2025 models, De Olhos Fechados was an activation concept that transformed customer trust into a bold brand experience. The idea invited loyal Volvo customers—those who purchased without seeing—to embark on a blind test drive. In complete darkness, participants would rely solely on their senses to feel the unparalleled improvements and innovations of the new trucks, confirming that only Volvo could deliver such an experience.

Although the project did not come to fruition, it is featured in my portfolio as a reflection of the extensive work involved. From concept development to crafting visuals using generative AI, every detail was meticulously designed to bring this innovative idea to life.