RED FLAGS
diageo
RED FLAGS
DIAGEO
@2023
In a research done by Johnny Walker, a suspicion turned into evidence: 66% of women are harrassed while out having fun. Since fighting this harsh reality is part of Diageo's brand culture, then facing it head on while Brazil celebrates its biggest celebration of the country: Carnaval, what better way to talk about harrassement than directly to the party goers? The internet has given us a hand here, or better yet, the perfect words, for those behaviours that go way past the limits: red flags. And that's preciselly what we have given the girls, a physical flag to wave against sexual harrasement.
Creative Direction:
Bubi Pavelegini e Thiago Benato
Art Direction:
Flora Aimbiré e Matheus Franceschini
Copy:
Nathalia Souza
Illustration:
Boeni, Erika Loureiro, Estela Carregalo
Three female illustrators were invitaded to create different versions for the flag-scarves:
"Harrassement doesn't end at the first warning sign, it ends when people head the sign."
These accessories were more than an accent to an outfit, but a statement against harrassement that could be worn on the wrist, hair, neck, or even as clip-on on the purse or belt.

























