MUSIC WORKSHOP
40 YEARS
CURITIBA'S TOWNHALL
@2022
For the 40th anniversary of Curitiba's Music Workshop, we return to music's purest form—black and white—capturing the essence of creation, where notes and pauses first meet. The new brand, inspired by piano keys, reflects a blend of tradition and innovation, embodying music's constant rhythm, even in silence. While technology allowed us to transform classical scores into visual movements, it is the unpredictable, mysterious rhythm that defines the soul of music. The new identity invites you to an auditorium where simplicity and depth converge, reminding us that true music resonates beyond the predictable and paints our lives with vibrant emotion.
CCO:
Rodrigo Poersch
Creative Direction:
Bubi Pavelegini
Art Direction:
Getúlio Vargas
Design:
Flora Aimbiré
Copy:
Gabriel Lachowsky




Selected Works














