É COISA NOSSA
GUARANÁ
ANTARCTICA
@2026
Some things are just Brazilian. Guaraná Antarctica has always been one of these things, and for Carnaval, they leaned into it fully. Carnaval é coisa nossa brought that feeling to life through a remake of "Pipoca na Panela," the beloved 90s Guaraná classic, reborn in axé and sung by Ivete Sangalo. The kind of casting that doesn't need explaining. The kind of song that doesn't need a second listen to stick.
CCO:
André Kassu
Creative Direction:
Rafael Guth & Vinicius Fernandes
Associate Creative Direction:
Gustavo Guives & Nathalie Lourenço
Creatives:
Gustavo Guives
Nathalie Lourenço
Flora Aimbiré
Môa Domingues
Bruna Neves









Selected Works
99Pay 2026 CampaignProject type
99Food Planet HempProject type
Diageo Red FlagsActivation
Guaraná É Coisa NossaProject type
Euphoria & PrivilegeCampaign
Oficina de Música de CuritibaLogo Rebranding
